McCarthy Digital

Graphic Design and Illustration

Augmented Reality Robots

Each robot for this project targets a different audience with a niche application in mind.
They utilise anthropomorphic motifs of humanoid features as well as animalistic intimidation and companionship.
  1. The 3D Security Imager is inspired by shopping centre security riding Segways and the eye motif is characterised by the peacock to dissuade criminal activity.
    The deploying surround cameras come from a technology called “photogrammetry” used to create detailed 3d photographs of a subject.
  2. The Office Assistant uses a futuristic characterisation of a virtual assistant.
    Waiters/Waitresses and Desk toys played a large role in the niche theming of this robot, and it is meant to deliver a calming mannequin-esque presence to a room.
  3. Piggy Bank ATM is a modernised piggybank inspired by cutesy pet like toys of the early 2000 like Tamagotchi.
    The goal being to ease children into adopting digital banking in a safe environment.

Mens Fragrance Mock up

Typographic Playing Cards

These typographic playing cards have a different font derived from each suit regarding classification and style.
Each suit contains letters to spell that suit with duplicate letters on the joker cards.
The allocation of royalty cards is determined by the frequency of the vowels used in the English language.
The card back contains a mixture of dates denoting significant historic moments for playing cards.

Lunar Armillary Projector

The goal of the projector was to create an interactive living poster that displayed the phases of the moon through methods akin to real life.
As the central cog turns, the moon is gradually eclipsed by the earth with each moon phase marked on the poster.
Every full rotation of the moon, the date cog is turned by a single tooth gear which highlights the dates of each full moon throughout that year.
The projector was conceived by myself, all the gearing was calculated and constructed using laser cut clear acrylic sheet.

Video Game Concept Demo

Storyboard

Other Works

Knowledge & Experience

Qualifications

Completed Level 3 National Extended Diploma in Art and Design (Graphic Design)
Completed University of Arts London BA(Hons) in Graphic Design and Illustration

Adobe Photoshop

12+ years experience in all aspects of Adobe Photoshop.

Adobe Illustrator

6+ years experience using Adobe Illustrator, including CAD features.

Adobe After Effects

2 years experience animating and video production.

3D Design Software

Experience in various 3D modelling Software.

Augmented Reality

Experience with SparkAR to create original designs incorporating target tracking to work with Facebook/Instagram/Snapchat software.

Conceptual Product Design

Innovative and creative approach in designing prototypes, products and experiences.

DSLR Photography

Experience using DSLR Cameras with an understanding of different lenses and settings.

Screen printing

Have produced my own items of clothing using silk screen techniques, using my own original designs.